Feeling Good About Cause Marketing?
The billions raised from industry and the philanthropic community toward the war on breast cancer is supposed to make people feel good about pink ribbon consumption and cause marketing. It’s supposed...
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Look Out for Pinktober
Look around. You can already see it gaining momentum. The rise of PINK OCTOBER, that gargantuan commercialized, media-friendly, feel good activity of the year. It’s almost like Christmas! Only instead...
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Breast Cancer Awareness Month… My True Love Gave To Me…Some Lotions That Were Paraben Free. Parabens are chemicals that are added to cosmetic products to act as preservatives. If you check the...
View ArticlePinktober, and a new era
Now that we’ve made it through another Pinktober, it’s time to take stock of what we’ve accomplished. Most importantly, there is a new form of awareness in the public discourse. It has been bubbling up...
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What Good Is Awareness If…
…the root causes of breast cancer remain unchanged? …the information disseminated is inaccurate, incomplete, or decontextualized? …the messages trivialize, misrepresent, or marginalize the disease or...
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“The Scent of Exploitation”
KomenWatch (www.komenwatch.org) is a public service website aimed at “sharing information and generating critical discussion about the largest breast cancer fundraiser in the world, Susan G. Komen for...
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4. Factoids, Impressions, and Impressions
The “Special Breast Cancer Awareness Issue” floods the populace in October. It might be in a small town in upstate New York, a metropolitan city in Florida, or a magazine dedicated to the Jersey Shore....
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8. Taking Action Against Pinkwashing: An Interview with Breast Cancer...
Breast Cancer Action (BCAction) in the San Francisco Bay area was one of the first breast cancer organizations to raise concerns formally about the cancer industry and profiteering in the name of...
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Memo to the “Hippest Town in NJ:” Please Stop Painting Yourself Pink
Peggy Orenstein is the author, most recently, of Cinderella Ate My Daughter: Dispatches from the Front Lines of the New Girlie-Girl Culture. Her previous books include The New York Times best-selling...
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